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Complete your hair care routine.

30ml Scalp Serum

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Hair Vitamins

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Original 30ml Starter Bundle

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100ml Scalp Serum

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The Healthy Hair Bundle

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Hair Vitamins Trio

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Original Shampoo & Conditioner

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Original Shampoo

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Original Conditioner

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Microfiber Hair Towel

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Divi Scrunchies

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Divi x DIBS Tote Bag

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Divi Crewneck

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Rooting For You Crewneck

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Rooting For You Shorts

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Travel Bag

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Dry Shampoo

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Between-Wash Essentials

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Fresh + Clean Kit

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Elevate Your Hair Routine Today
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Shop Best sellers:

30ml Scalp Serum

add $48.00
shop now - $48.00

Hair Vitamins

add $68.00
shop now - $68.00

Original 30ml Starter Bundle

add $100.00
shop now - $100.00

100ml Scalp Serum

add $136.00
shop now - $136.00

The Healthy Hair Bundle

add $110.00
shop now - $110.00

Hair Vitamins Trio

add $204.00
shop now - $204.00

Original Shampoo & Conditioner

add $60.00
shop now - $60.00

Original Shampoo

add $32.00
shop now - $32.00

Original Conditioner

add $32.00
shop now - $32.00

Between-Wash Essentials

add $65.00
shop now - $65.00

Fresh + Clean Kit

add $80.00
shop now - $80.00
About Divi

Divi was named after founder Dani Austin’s realization that in order to prioritize self-care (and scalp care!) she had to divvy up her time between her family, her career and herself. We believe that one of the best ways people can show self-compassion is by making time for the things they love. We also love the fact that you can’t spell individual without divi—because everyone’s scalp health and self love journeys are unique!

Our customer service team is available Monday - Friday between the hours of 9 AM - 5 PM CST. We look forward to assisting you in any way possible! You can contact us at hello@diviofficial.com or through our live chat feature on the website.

All of our products are made here in the United States with globally sourced ingredients.

Divi’s topical products are for everyone because scalp health is for everybody! No matter your gender, age or hair type, our products are formulated to help you get to the root of happy, healthy hair.

*Please consult your doctor if you are pregnant or breastfeeding before trying new products. If you’d like to use a Divi product on children, please consult their primary care doctor before use. 

Our To the Roots Hair Vitamins are not recommended for children, and we recommend consulting your doctor before use if you are pregnant, breastfeeding or taking other medications or supplements.

A full ingredient list is available on the individual product pages. Ingredients will also be listed on the product packaging.

Here at Divi, we are committed to formulating our products with clean and effective ingredients. While there are various definitions and standards for “clean”, our team chooses ingredients with clean EWG scores, as well as checking that our ingredients meet several other clean standards.

Yes! Our referral program allows you to give a friend $10 off their purchase of $49 or more, and in return, you’ll receive a code for $10 off your next order. Keep in mind, this program only works when you refer a first-time Divi customer and they use your code to order more than $49 before tax and shipping. Start referring your friends and earning by visiting diviofficial.com/pages/refer.