A Note From Our Founder
“I founded Divi to make clean, effective scalp and hair care accessible to all. During my own hair loss journey, I felt so lost and alone and I never want anyone to ever feel that way as they work to get to the root of happy hair. Divi exists not only to create products that work but also to help restore confidence. No matter what your journey, I hope you know that the Divi team and myself are always rooting for you.”
Our Purpose
Encouraging self-compassion and confidence by creating conditions to thrive.
Our Mission
Creating products to promote your healthiest scalp and happiest hair with ingredients that are clean, effective and backed by science.
Our Core Values
Kindness
We love and treat ourselves and others with respect and compassion.
Authenticity
From ourselves to our products, we aspire transparency.
Growth
We are always seeking the best versions of ourselves and finding opportunities to thrive.
Integrity
We are honest, upright and present ourselves in a way that makes others feel secure and seen.
Research
We make decisions based on science, evidence and experiences.
Founder Story
Dani Austin's personal hair loss journey inspired Divi, a brand revolutionizing scalp and hair care. Frustrated by ineffective solutions that merely masked the issue, Dani delved into extensive research on scalp health and hair growth. After numerous trials, she crafted the transformative Scalp Serum. Witnessing real results, she founded Divi in 2021, with a mission to provide clean, effective hair care targeting the root cause.
Today, Divi offers an impressive range of hair care essentials, including the flagship Scalp Serum, Shampoo, Conditioner, and Hair Vitamins, promoting a comprehensive approach to hair care. Beyond products, Divi empowers individuals to embrace self-compassion and confidence, nurturing their hair from within and without. Committed to innovation and growth, Divi aims to transform the hair care industry, helping everyone discover the beauty and vitality of their hair.
