At Divi, science and innovation are at the heart of all we do. Each of our unique, proprietary formulas are meticulously crafted by an in-house team of all-female scientists with extensive industry experience. Using exclusively vegan, cruelty-free, ethically sourced ingredients, they’re constantly looking for new, cutting-edge ways to achieve holistic scalp and hair health solutions that deliver lasting results.

We don’t just root for positive change. We go out and make it happen. With round-the-clock giveback initiatives, we’re committed to making a positive impact on our community and the world. Every time you shop with us, we’ll donate 1% of sales to one of our partner nonprofits. Choose the cause that speaks to you at checkout and we’ll take care of the rest.

When our founder started Divi, she unearthed a hidden epidemic of women suffering through hair insecurity alone. We’re committed to ensuring no one feels isolated in their journey to achieving healthy hair. Whether you’re experiencing hair loss or just need an extra dose of self-love and compassion, the Divi community is rooting for you through thick, thinning and everything in between.