Our Purpose: Encouraging self-compassion and confidence by creating conditions to thrive.

Our Mission: Creating products to promote your healthiest scalp that are backed by science, rooted in nature and loved by all.

Our Core Values: 

• Kindness: We love and treat ourselves and others with respect and compassion.
• Authenticity: From ourselves to our products, we aspire raw realness.
• Growth: We are always seeking the best versions of ourselves and finding opportunities to thrive.
• Integrity: We are honest, upright and present ourselves in a way that makes others feel secure and seen.
• Research: We make decisions based on science, evidence and experiences.