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Complete your hair care routine.

30ml Scalp Serum

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Hair Vitamins

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Volumizing Shampoo & Conditioner

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Volumizing Starter Bundle

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Volumizing Shampoo

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Volumizing Conditioner

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Original Starter Bundle

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100ml Scalp Serum

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The Healthy Hair Bundle

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Hair Vitamins Trio

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Original Shampoo & Conditioner

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Original Shampoo

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Original Conditioner

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Microfiber Hair Towel

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Divi Scrunchies

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Divi x DIBS Tote Bag

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Divi Crewneck

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Rooting For You Crewneck

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Rooting For You Shorts

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Travel Bag

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30ml Scalp Serum

add $48.00
shop now - $48.00

Hair Vitamins

add $68.00
shop now - $68.00

Original Starter Bundle

add $100.00
shop now - $100.00

100ml Scalp Serum

add $136.00
shop now - $136.00

The Healthy Hair Bundle

add $110.00
shop now - $110.00

Hair Vitamins Trio

add $204.00
shop now - $204.00

Original Shampoo & Conditioner

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shop now - $60.00

Original Shampoo

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Original Conditioner

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Clinically Tested.
Community Loved.

With over one million bottles sold, our Scalp Serum is leading the way in scalp and hair health.

Every Divi formula is created with science-backed, expertly curated ingredients that meet our high standards for cleanliness and quality.

Made in the USA
with globally sourced ingredients

Cruelty-Free

Vegan

Money-back guarantee

Made in the USA
with globally sourced ingredients

Cruelty-Free

Vegan

Money-back guarantee

Scalp Serum by the Numbers

90%

Of participants noticed an improvement in the look of fullness of their hair*

87%

Of participants noticed an increase in how dense their hair looked*

82%

Of participants noticed their scalp felt less dry*

*Results from an independent study over 12 weeks of daily use. Results may vary.

Over 8,000 5-Star Reviews

“I currently use the serum, the shampoo & conditioner and now the amazing hair vitamins. The Divi products have undoubtedly kept my hair strong and healthy with no breakage. It continues to grow quicker and stronger than it ever has”

Marva K.

Verified Buyer

“I cannot say enough good things about this serum! First, it makes my scalp feel absolutely incredible applying it post shower and I'm a little addicted to that feeling now lol and secondly my hair has never looked thicker/healthier since starting it last year!”

Rachel B.

Verified Buyer

“I absolutely LOVE DIVI products!! I have been dealing with postpartum hair loss and itchy scalp after having my daughters and these products have done wonders for my hair! I love how the serum makes my scalp feel each time I use it”

Katie

Verified Reviewer

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Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

Save up to 10%

Cancel anytime

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Never forget to reorder

Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

Save up to 10%

Cancel anytime

Choose your frequency

Never forget to reorder

divi shampoo and conditioner

Our Ingredient Selection Process

An inside look at our uncompromising standards.

  • Research

    Identify the problem and possible solutions.
    From hair thinning to oil buildup, every Divi product is created to solve a problem or answer a question. Once we identify our customers’ concerns, we undergo extensive research to uncover possible biological solutions to create products that work with your body’s natural functions.

    Explore the functional capabilities of ingredients.
    We formulate our products with multi-functional ingredients to deliver a multi-targeted approach for maximum consumer benefits.

  • Data Support & Substantiation

    Pursue ingredients that are backed by science.
    We review research materials and regularly meet with industry specialists to analyze experimental findings and clinical results of ingredient data before incorporating them into our products.

  • Regulation

    Monitor the ever-changing regulations.
    We make sure our ingredients are compliant with the current cosmetic U.S. regulations to create safe and clean products.

    Honor our “Clean at Divi” initiative.
    We proudly formulate products with ingredients that are vegan, cruelty-free and ethically sourced.

As Seen In

#RootingForYou

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