NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
MESSAGE AND DATA RATES MAY APPLY TO USE OF MOBILE PHONE/DEVICE IN CONJUNCTION WITH PARTICIPATION IN SWEEPSTAKES.
This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Meta Platforms, Inc., Instagram, or any other social media company.
By participating in the Divi Fall Giveaway—Day 1 (the “Sweepstakes”), you (an, “Entrant”) unconditionally accept and agree to comply with and abide by these Official Rules (the “Official Rules”) and the decisions of Divi Official, Inc. (the “Sponsor”) and US Sweepstakes & Fulfillment Co. (the “Sweepstakes Administrator”), which shall be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes.
1. SWEEPSTAKES ENTRY PERIOD: The Sweepstakes begins at 9:00:00 AM Central Time (“CT”) on Monday, October 26, 2026 and ends at 11:59:59 PM CT on Sunday, November 1, 2026 (the “Sweepstakes Period”). Sponsor’s computer is the official time-keeping device for the Sweepstakes.
2. ELIGIBILITY: The Sweepstakes is open to legal residents of the 50 United States, including the District of Columbia, who are age 21 or older at the time of entry. Void in Puerto Rico, Guam, the U.S. Virgin Islands, all other U.S. territories and possessions, overseas military installments, outside the U.S., and wherever else prohibited by law. Employees of Sponsor, Sweepstakes Administrator, and their respective subsidiaries, affiliates, advertising and promotion agencies (collectively, the “Sweepstakes Entities”), and the immediate family members (spouses, parents, children, and siblings and their spouses) of, and/or those living in the same household of each, are not eligible to enter. Sweepstakes is subject to all applicable federal, state and local laws and regulations.
3. HOW TO ENTER:
a. How to Receive an Instagram Entry: During the Sweepstakes Period, @diviofficial will post on Instagram inviting participants to enter the Sweepstakes (the “Giveaway Post”).
Complete the following three (3) steps to receive one (1) entry into the Sweepstakes (the “Instagram Entry”).
● Step One: Follow @diviofficial on Instagram;
● Step Two: Locate the Giveaway Post and like the Giveaway Post; and
● Step Three: @ mention one (1) friend and include the hashtag #DiviSweepstakes in a comment on the Giveaway Post.
Instagram Entries must be received between 9:00:00 AM CT on Monday, October 26, 2026 and 11:59:59 PM CT on Sunday, November 1, 2026. There is no limit to the number of Instagram Entries per Entrant that may be submitted; however, each friend may be @ mentioned only once by an Entrant during the Sweepstakes Period. Subsequent entry submissions that @ mention the same individual friend will not result in an Instagram Entry. Furthermore, regardless of the number of friends @ mentioned within a comment, there is a limit of one (1) Instagram Entry per comment.
You do not need to include anything in your comment other than @ mentioning a friend and #DiviSweepstakes. However, if you choose to include additional content in your comment, you must abide by the following guidelines and conditions: (a) Instagram Entry cannot contain content that is irrelevant to the purpose of the Sweepstakes; (b) Any content included with the Instagram Entry must be original and Entrant’s own work; (c) Instagram Entry cannot be profane, pornographic, sexually explicit or suggestive or contain nudity; (d) Instagram Entry cannot be violent or promote firearms/weapons; (e) Instagram Entry cannot promote alcohol, illegal drugs or tobacco; (f) Instagram Entry cannot defame, misrepresent or contain disparaging remarks about people, brands, products or companies; (g) Instagram Entry cannot contain content that defaces or depicts any person, brand, product or company in a negative or inappropriate manner; (h) Instagram Entry cannot be obscene or offensive, endorse any form of hate or hate group or be derogatory to any ethnic, racial, gender, religious, professional or age group; (i) Instagram Entry cannot reference or contain materials embodying copyrighted images, names, likenesses or other indicia identifying any brand, products, company or person, living or dead, without permission; (j) Instagram Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor and Instagram wish to associate; (k) Instagram Entry cannot depict illegal activity and cannot itself be in violation of any law; and (l) Instagram Entry cannot in any way reference persons or organizations without written permission from any person or organization whose name or likeness is used.
By submitting an Instagram Entry, Entrant warrants and represents that: (a) Instagram Entry does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other legal or moral rights of any person or entity; (b) Entrant owns all rights to the Instagram Entry, including without limitation, copyrights; and (c) Entrant will indemnify and hold harmless the Sponsor, and related entities, agents and assigns from any claims and damages (including reasonable attorneys' fees) arising from or relating to the breach or alleged breach of your representations and warranties herein, the Instagram Entry, or Entrant’s conduct in creating the Instagram Entry, the acceptance or use of any prize or otherwise in connection with this Sweepstakes.
INSTAGRAM ENTRIES ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL SWEEPSTAKES ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER.
b. How to Receive Bonus Entries: There are two (2) ways to receive five (5) bonus entries into the Sweepstakes (each individual entry, a “Bonus Entry”) as described below. Regardless of the method used to receive the five (5) Bonus Entries, there is a limit of five (5) Bonus Entries per Entrant. Although subsequent attempts to receive Bonus Entries may be received, only the first complete Purchase Submission or Mail Submission, as defined below, received from a particular Entrant will be eligible; subsequent attempts by the same person to receive more than five (5) Bonus Entries will be disqualified.
● Bonus Entry Method #1 / Purchase: To receive five (5) Bonus Entries via purchase, complete the following four (4) steps (the “Purchase Submission”):
o Step One: On Monday, October 26, 2026, purchase Snowberry Silk Dry Shampoo (the “Qualifying Product”) from diviofficial.com, amazon.com, ulta.com, or in-store at a participating Ulta Beauty retail location.
o Step Two: Collect your original, itemized purchase receipt dated October 26, 2026 with the Qualifying Product on the receipt (the “Receipt”). Keep your Receipt. Sponsor reserves the right to require an Entrant to provide the original Receipt for verification purposes upon request.
o Step Three: Take a photo of your Receipt (the “Receipt Photo”). The Receipt Photo must clearly show retailer where the Qualifying Product was purchased, the purchase date, and the Qualifying Product purchased.
o Step Four: Log into your Instagram account and send a direct message to @diviofficial with your Receipt Photo as an attachment.
Purchase Submissions must be received between 9:00:00 AM CT and 11:59:59 PM CT on Monday, October 26, 2026. There is a limit of one (1) Purchase Submission per Entrant.
● Bonus Entry Method #2 / Mail: To receive five (5) Bonus Entries without making a purchase, clearly hand-print your name, complete address, email address and phone number on a sheet of paper and mail that sheet of paper in an addressed envelope with proper postage to the following address (the “Mail Submission”): The Divi Fall Giveaway—Day One, PO Box 776, Social Circle, GA 30025-0776. The outer envelope must include a return address in the upper left-hand corner that matches the Mail-In Entrant’s street address. Mail Submissions must be mailed separately and must be postmarked either on Monday, October 26, 2026 or Tuesday, October 27, 2026, and received by Tuesday, November 3, 2026. There is a limit of one (1) Mail Submission per Entrant.
Instagram Entries and Bonus Entries are collectively referred to herein as “Entry” or “Entries”. All methods of entry have an equal chance of winning. All Entries become the property of the Sponsor and will not be acknowledged or returned. Photocopied, illegible, or mechanically reproduced entries are not eligible. Sponsor is not responsible for lost, late, damaged, misdirected or postage-due mailed entries.
4. PRIZES/APPROXIMATE RETAIL VALUE (“ARV”)/ODDS: There are five (5) prizes available to be won. Each prize winner will receive a luggage set. The ARV of each prize is $328.00.
The total ARV of all prizes available to be won in the Sweepstakes is: $1,640.00. Odds of winning will depend upon the total number of eligible Entries received.
5. RANDOM DRAWING: The potential winners will be selected in a random drawing on or about Wednesday, November 4, 2026 from among all eligible Entries received by the Sweepstakes Administrator, an independent representative of the Sponsor whose decisions are final.
6. WINNER NOTIFICATION & VERIFICATION:
● If a potential winner is selected based on an Instagram Entry or a Bonus Entry received via a Purchase Submission, the potential winner will be notified by Sponsor via direct message to potential winner’s Instagram account and will be required to respond as instructed within two (2) days of notification with their full name, email address, and shipping address. Noncompliance will result in disqualification and an alternate potential winner may be selected in a separate random drawing.
● If a potential winner is selected based on a Bonus Entry received via a Mail Submission, the potential winner will be notified by the Sponsor via email and will be required to respond as instructed within two (2) days of notification with their full name, email address, and shipping address. Noncompliance will result in disqualification and an alternate potential winner may be selected in a separate random drawing.
Prizes will be awarded within 45 days of winners being verified. If a prize notification or prize is returned as undeliverable, or if a winner is found to be ineligible or not in compliance with these Official Rules, that winner will be disqualified, and the prize may be awarded to an alternate winner in a separate random drawing. If the Sponsor is unable to determine and verify a potential winner after repeated alternate drawings or if Sponsor fails to receive a sufficient number of Entries to correspond to the number of prizes available to be awarded, the Sponsor reserves the right to not award such prize(s).
7. PRIZE CONDITIONS: Prizes are not redeemable for cash, assignable, transferable and may not be substituted except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value at its discretion. Any difference between the stated value and actual value of any prize will not be awarded. Any other incidental expenses on a prize not specified herein are the winner’s sole responsibility. Sponsor will not replace any lost or stolen prizes or components of a prize. Sponsor and Sweepstakes Administrator shall not be liable for any mistake made by winners or shipping fulfilment providers in shipment or delivery of any prize. The specifics of a prize model, color and size awarded shall be solely determined by the Sponsor. Actual prizes awarded may vary from that depicted in advertising materials. Any prize depiction is for illustrative purposes only. Only the number of prizes stated in these Official Rules is available to be won in the Sweepstakes. If, by reason of a print or other error, more prizes are claimed than the number set forth in these Official Rules, winners will be determined in a random drawing from among all eligible claimants making purportedly valid claims to award the advertised number of prizes available.
Winners are responsible for all federal, state, local and income taxes associated with winning prize.
Merchandise Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners acknowledge that the Sponsor and all other businesses affiliated with this Sweepstakes and their agents do not make, nor are in any manner responsible for any warranty, representations, expressed or implied, in fact or in law, relative to the quality, conditions, fitness or merchantability of any aspect of the prize being offered, except that each merchandise prize shall be subject to its manufacturer’s standard warranty (if any).
8. PUBLICITY RELEASE: Except where prohibited by law, entry and acceptance of prize constitute permission to use winner's name, Instagram username, prize won, hometown, likeness, video recordings, photographs, and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission.
9. GENERAL: Entrants agree to these Official Rules and the decisions of the Sponsor and the Sweepstakes Administrator, and release the Sponsor, the Sweepstakes Administrator, Meta Platforms, Inc., and their affiliated companies, and all other businesses involved in this Sweepstakes, as well as the employees, officers, directors and agents of each (the “Released Parties”), from all claims and liability relating to their participation in the Sweepstakes, and the acceptance and use/misuse of the prizes offered. Entrants assume all liability for and Released Parties shall be held harmless against any liability for any injury, losses or damages of any kind to persons, including personal injury or death, or injury to property caused or claimed to be caused in whole or in part, directly or indirectly, by participation in this Sweepstakes, acceptance, possession, or use/misuse of the prize, or any claims based on publicity rights, defamation or invasion of privacy, or merchandise delivery. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prize.
In the event of a dispute over the identity of an Entrant, Entry will be deemed submitted by the "Authorized Account Holder" of the Instagram account or email address submitted at time of entry. Authorized Account Holder means the natural person to whom the Instagram account is registered or to whom the email address is assigned by an Internet Access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor may ask any Entrant or potential winner to provide Sponsor with proof, to Sponsor’s satisfaction, that such party is the authorized account holder of the Instagram account or email address associated with the Entry. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Released Parties are not responsible for: (i) lost, late, misdirected, damaged or illegible entries; or (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; or (iii) any injury or damage to Entrant's or any other person's computer related to or resulting from participating in the Sweepstakes. By participating in the Sweepstakes, Entrant (i) agrees to be bound by these Official Rules, including all eligibility requirements, and (ii) agrees to be bound by the decisions of Sponsor and the Sweepstakes Administrator, which are final and binding in all matters relating to the Sweepstakes. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes.
Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor. If, for any reason, the Sweepstakes cannot be run as planned, Sponsor may disqualify any suspect entries or individuals from the Sweepstakes and any sweepstakes it sponsors and (a) suspend the Sweepstakes and modify the Sweepstakes to address the impairment, then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; and/or (b) award the prizes at random from among the eligible, non-suspect Entries received up to the time of the impairment.
THE RELEASED PARTIES ARE NOT RESPONSIBLE IF THIS SWEEPSTAKES CANNOT BE ADMINISTERED OR CONDUCTED OR ANY PRIZE CANNOT BE AWARDED DUE TO CANCELLATIONS, DELAYS, OR INTERRUPTIONS RESULTING OR ARISING FROM ACTS OF GOD, WAR, OR TERRORISM, CIVIL UNREST, STRIKES, SUPPLY SHORTAGES, NATURAL DISASTERS, WEATHER, EPIDEMICS, COMPLIANCE WITH ANY LAW OR ORDER OF A GOVERNMENTAL AUTHORITY, OR ANY OTHER SIMILAR ACT, EVENT, OR OCCURRENCE BEYOND THE REASONABLE CONTROL OF THE SPONSOR. BY PARTICIPATING IN THIS SWEEPSTAKES, PARTICIPANT AGREES THAT THE RELEASED PARTIES WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES TO PERSONS, INCLUDING DEATH, OR TO PROPERTY ARISING OUT OF ACCESS TO AND USE OF ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SUCH SITE, AS APPLICABLE. FURTHER, SPONSOR SHALL NOT BE RESPONSIBLE FOR ANY CANCELLATIONS, DELAYS, DIVERSIONS, CHANGES IN SERVICE OR ACCOMMODATIONS OR SUBSTITUTIONS, OR FOR ANY ACTS OR OMISSIONS BY ANY THIRD PARTIES BEYOND ITS REASONABLE CONTROL, INCLUDING THIRD PARTY PROVIDERS SUPPLYING ANY SERVICES OR COMPONENTS OF THE PRIZE(S) TO WINNER, OR FOR ANY RESULTING INJURIES, INCLUDING MONEY DAMAGES, COSTS AND EXPENSES, PROPERTY DAMAGES, PERSONAL INJURIES OR DEATH RESULTING THEREFROM. Legal Warning: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DAMAGE, DESTROY, TAMPER OR VANDALIZE THIS WEB SITE OR INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
10. GOVERNING LAW AND LIMITATION OF LIABILITY: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of Entrants, Sponsor or the Released Parties in connection with the Sweepstakes will be governed by and construed in accordance with the internal laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.
BY ENTERING THE SWEEPSTAKES, ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (A) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE SWEEPSTAKES, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (B) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (C) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES NOT TO EXCEED TEN DOLLARS ($10.00), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (D) ENTRANTS’ REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO YOU.
11. DISPUTES: The parties hereto each agree to finally settle all disputes only through arbitration; provided, however, the Released Parties shall be entitled to seek injunctive or equitable relief in the state and federal courts in Dallas County, Texas and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Sweepstakes shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in Dallas County, Texas. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in Dallas County, Texas. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of Entrant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court.
12. PRIVACY: As a condition of entering the Sweepstakes, each Entrant gives consent for Sponsor to obtain and deliver their name, address and other information to third parties, including Sweepstakes Administrator, for the purpose of administering this Sweepstakes and to comply with applicable laws, regulations and rules, including, without limitation, the storing of your personal information for purposes of complying with state record retention requirements. Any information Entrant provides to Sponsor may be used to communicate with Entrant in relation to this Sweepstakes or on a Sweepstakes winner’s list. Personal information collected from Entrants are subject to the Sponsor’s Privacy Policy, which can be found at https://www.diviofficial.com/pages/privacy-policy.
13. OFFICIAL RULES REQUEST: To request a copy of the Official Rules, see https://www.diviofficial.com/pages/promotion-terms-of-use or send a self-addressed, stamped envelope by November 4, 2026, to: Divi Fall Giveaway—Day One Official Rules Request, PO Box 654, Social Circle, GA 30025-0654.
14. WINNER CONFIRMATION REQUEST: For a written confirmation of the winners (available after November 4, 2026), send a stamped, self-addressed envelope (no later than December 4, 2026), to: Divi Fall Giveaway—Day One Winner Confirmation Request, PO Box 654, Social Circle, GA 30025-0654.
15. SPONSOR / SWEEPSTAKES ADMINISTRATOR: Sponsor: Divi Official, Inc., 3229 Premier Drive, Irving, TX 75063. Sweepstakes Administrator: US Sweepstakes & Fulfillment Co., 1630 30th St., STE A593, Boulder, CO 80301.
All trademarks used herein are the property of their respective owners in the United States and abroad. All rights reserved.
