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Complete your hair care routine.

30ml Scalp Serum Save 20%

Travel-Sized Volume Duo

3-in-1 Leave-In Conditioner Save 20%

Microfiber Hair Towel

Divi Scrunchies

Elevate Your Hair Routine Today

Shop Best sellers:

30ml Scalp Serum Save 20%

Hair Vitamins Save 20%

Original 30ml Starter Bundle

100ml Scalp Serum Save 20%

The Healthy Hair Bundle Save 20%

Hair Vitamins Trio Save 20%

Original Shampoo & Conditioner Save 20%

Original Shampoo Save 20%

Original Conditioner Save 20%

Best Sellers Bundle

Volume Rescue Trio

Meet The Internet’s Favorite Scalp Serum

In an independent study, 90% of Scalp Serum users noticed fuller, thicker looking hair. Talk about results.

*Results from an independent study over 12 weeks of daily use. Results may vary.

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Scalp Serum by the Numbers

90%

noticed an improvement in the look of fullness of their hair*

87%

noticed an increase in how dense their hair looked*

82%

noticed their scalp felt less dry*

*Results from a user self-assessment questionnaire in an independent study over 12 weeks of daily use. Results may vary.

Over 17,000+ 5-Star Reviews

“I currently use the serum, the shampoo & conditioner and now the amazing hair vitamins. The Divi products have undoubtedly kept my hair strong and healthy with no breakage. It continues to grow quicker and stronger than it ever has”

Marva K.

Verified Buyer
Divi Hair VitaminsDivi Hair Vitamins

“I cannot say enough good things about this serum! First, it makes my scalp feel absolutely incredible applying it post shower and I'm a little addicted to that feeling now lol and secondly my hair has never looked thicker/healthier since starting it last year!”

Rachel B.

Verified Buyer
Divi Scalp SerumDivi Scalp Serum

“I absolutely LOVE DIVI products!! I have been dealing with postpartum hair loss and itchy scalp after having my daughters and these products have done wonders for my hair! I love how the serum makes my scalp feel each time I use it”

Katie

Verified Reviewer

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Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

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Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

Our Ingredient Selection Process

An inside look at our uncompromising standards.

  • Research

    Identify the problem and possible solutions.
    From hair thinning to oil buildup, every Divi product is created to solve a problem or answer a question. Once we identify our customers’ concerns, we undergo extensive research to uncover possible biological solutions to create products that work with your body’s natural functions.

    Explore the functional capabilities of ingredients.
    We formulate our products with multi-functional ingredients to deliver a multi-targeted approach for maximum consumer benefits.

  • Data Support & Substantiation

    Pursue ingredients that are backed by science.
    We review research materials and regularly meet with industry specialists to analyze experimental findings and clinical results of ingredient data before incorporating them into our products.

  • Regulation

    Monitor the ever-changing regulations.
    We make sure our ingredients are compliant with the current cosmetic U.S. regulations to create safe and clean products.

    Honor our “Clean at Divi” initiative.
    We proudly formulate products with ingredients that are vegan, cruelty-free and ethically sourced.

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